Now I will define what PPC is using Overture as an example. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are willing to pay for each click on their listing which results in a visit to their site – thus the term “pay per click”. At Overture, you can bid anywhere from $.10 up to $50.00 for each click.
If other advertisers have selected the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is willing to spend the most shows up first and the others following in order.
What makes PPC attractive in the case of Overture is that they distribute their paid listings to other partner sites. In fact, if you bid in one of the top three positions at Overture, your listings will also show up at some of the leading search engines including Alta Vista, HotBot, Infospace, iWon, Lycos, MSN, Yahoo and others. They also show up in several meta crawlers and other minor search engines. In fact, Overture claims to reach 80% of Internet users, a statistic they get from the 2002 Nielsen/NetRatings report.
If other advertisers have selected the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is willing to spend the most shows up first and the others following in order.
What makes PPC attractive in the case of Overture is that they distribute their paid listings to other partner sites. In fact, if you bid in one of the top three positions at Overture, your listings will also show up at some of the leading search engines including Alta Vista, HotBot, Infospace, iWon, Lycos, MSN, Yahoo and others. They also show up in several meta crawlers and other minor search engines. In fact, Overture claims to reach 80% of Internet users, a statistic they get from the 2002 Nielsen/NetRatings report.
Therefore if you bid for top placement at Overture, you will show up at these partner sites as well. There are many other pay per click programs including Google AdWords, ah-ha.com, FindWhat, Sprinks and Looksmart to name a few. All function in a similar manner.
What PPC has allowed one to do then is to instantly “pay” their way to the top whereas traditional SEO takes a lot of time and effort.
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