First I will define what traditional SEO is. Search engine optimization is the process of fine tuning (otherwise referred to as optimizing) your web site to reflect specific keywords and phrases that are relevant to your business and for which you want to attract visitors to your site who are searching for such words.
This optimization relates to a variety of elements, not only on your web site's home page, but its sub pages as well. Those elements can include things like title tags, meta tags, alt tags, link structure, link popularity and the content of the site itself. Once your web site is properly optimized, the goal then is to make sure that each of the top crawler based search engines find your site and add as many pages as possible in their indices. These engines will usually start with your home page and then work their way to other pages of the site.
This is where another important aspect of SEO comes into play - making sure the sub pages or at least the main areas of your site are accessible from the home page. It can be assumed that if many of your pages are optimized for different keywords and can be found in the search engines, they will draw traffic to your site.
Search engine optimization also involves making sure your site is listed in the major directories such as Yahoo and Open Directory to name a few. I won’t go into detail about proper directory submissions here as that is another topic of its own but will say that it is important to make sure you are listed in the right category and have a title and description that is reflective of the keywords you are trying to target.
Other elements of SEO include monitoring your positioning in the search engines, making adjustments as necessary to your site to stay in top position and submitting to new engines or directories that come along as well.
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